🌴 gtfoo [get the f**k out of office]

Eep, welcome to December y’all 🎄 I can just about FEEL the holidays calling my name - can’t you?? And this year, we’re shaking things up. Instead of heading West to my family in California or Philip’s in the UK, we’re off on our honeymoon and flying East - like Vietnam & Thailand East ✌️😳

Yep, I’m about to totally decompress with friends, sun, food and a permanent coconut in my hand. [My freaking dream]. And you best believe I’m counting down the seconds.

If you haven’t booked your vacation days yet, girl what are you doing?! Consider this your aggressive gentle reminder. Take Slack off your phone, shut your laptop, and close out your tabs. Any leftover work can wait until next year. That’s the beauty of the holidays - everyone is out of office and literally 0 work is happening. If your manager has something to say about it, listen to last week’s podcast ep to learn how to say “hell no” in corporate.

But before we close our laptops and settle into a well deserved Netflix binge sesh, we have a couple matters to attend to. So buckle up and get pumped…

2023 was one for the books. Crypto was more volatile than a Kardashian marriage. AI dominated the news cycle. And the drama was never ending. Honestly, it’s hard to choose which tech brand ruled them all. So in true Organized Chaos fashion, let’s review the absolutely wacky, wild, and freaking outrageous year we’ve had in tech - shall we?

I present to you, my 2023 marketing superlatives…

👑 queen of UGC: Open AI

Has anyone ever actually seen a Dalle or ChatGPT ad?? This year, AI made it out of the “shiny object phase” and officially became a go-to business tool through one of the best word of mouth marketing plays I’ve ever seen. Once again, proving how powerful UGC can be when you let your product do the talking.

💕 cutest couple: Google & TikTok

drumroll please 🥁 in 2023, Google made a choice brand decision by shaking hands with one huge industry player: TikTok. Furthering their brand domination, the giant announced that they would start integrating TikTok videos into Search which will absolutely change the game for creators in 2024. TBD on the legal repercussions, but one thing is for sure: big tech is in it to win it.

💅 best-dressed: OKX

Original, creative, compelling. Need I say more? They absolutely destroyed this. No notes.

🤷‍♀️ most likely to get detention: Google

Ok so maybe Google girlbossed too close to the sun with this one? A for effort, F for execution. The brand tried to expedite their ChatGPT competitor, Bard, but ended up making the 2 biggest marketing errors known to man: not checking your sources AND over-hyping your product features. [fml 🫠]

In their first attempt to market on X, Google posted a gif where Bard flat out missed the mark. But after saying “sorry we’ll do better next time”, they launched their new and improved AI tool, Gemini, and STAGED the product demo. Come on man, help us, help you.

🔫 most likely to survive the Hunger Games: Coinbase

Coinbase has one of the best offense & defense strategies around [and good thing, because it seems like they’re always under fire]. During the SBF trials, Brian Armstrong dominated our Twitter feeds with rebuttals on why FTX shouldn’t speak for the rest of the industry and when the House of Representatives continued to push anti-crypto legislation, they spun up a crypto advocacy campaign, “Stand with Crypto", raising $200M at lightning speed.

❌ most likely to get cancelled: X

Dear Elon, get it together. First, you take away our bird, which mayybeeee we could’ve forgiven. But then you had to go endorse antisemitism and tell your advertisers to go eff themselves - now Disney can’t even stand to look at you. Good lord. My heart goes out to your PR team, Mr. Musk. They have to be 🤏 this close to losing their shit.

🎖️ most creative: Maybelline 

Hands down my favorite ad of the year. Creative, fun, eye-catching, and sparked a mega-discussion about AI in advertisements. Again, no notes.

@superdrug

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✌️ runner up: Remini

So I couldn’t pick my favorite for most creative - there were far too many AI ads this year. While Maybelline may have taken the cake, Remini had us all in a freaking chokehold this summer with their AI headshot trend. Trust this was pure marketing genius, y’all. Were 90s headshots one of their original core use-cases? No. But has everyone and their mother used the app at this point? You freaking know it. From Keke Palmer to yours truly…

• My black friday crush? Google. Full Stop.

• Boys Club birthed the second edition of their Zine.

• Kelsey McGuire [one of the original web3 marketers] and I chat startup culture, gender diversity in tech & scavenger hunts in Japan.

• YouTube dropped their 2023 lookback.

• Taylor is in her Queen era.

And that’s a wrap!

xoxo, Regan